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Category: Branding

Lux Auto Studio

Lux Auto Studio

We took a local auto detailing shop and transformed it into a premium automotive styling brand — new name, new identity, new website, new ads, and a redesigned space to match.

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Lux Auto Studio is a premium automotive styling and protection studio based in Marlboro, New Jersey, specializing in paint protection film, ceramic coatings, vinyl wraps, window tinting, detailing, and cosmetic upgrades.

Owned and operated by Joe and Mike Vivolo, the business had built a strong local reputation under its original name — Lux Auto Detailing. But the name no longer reflected the full scope of what they offered, and the brand wasn’t positioned to compete at the level their work deserved.

Client Challeges

Lux Auto Detailing had outgrown its brand. The name pigeonholed them as a detailing shop when they were really a full-service automotive styling studio doing high-end PPF, wraps, ceramic coatings, and cosmetic upgrades. Their website was outdated, their ad accounts were underperforming, their Google Business Profile didn’t reflect the quality of the operation, and the physical shop itself needed a facelift to match where the business was headed. They needed more than a new website — they needed a complete brand transformation, and a team that could execute every piece of it.

Our Solution

We rebranded Lux Auto Detailing into Lux Auto Studio — starting with a new name, new brand marks, and a custom pattern system that carries across every touchpoint. We redesigned and rebuilt the entire website from the ground up with dedicated service pages, conversion-focused copy, and a premium visual identity. We executed a full SEO domain migration to protect search rankings, migrated their Google Ads to the new brand, and transformed their Google Business Profile to reflect the new identity. Beyond digital, we redesigned the physical office and shop space to match the elevated brand. Today, we continue to manage their Google Ads, Facebook Ads, and ongoing marketing strategy.

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Brand Transformation

A complete rebrand from Lux Auto Detailing to Lux Auto Studio — new name, new brand marks, custom patterns, and a unified identity across every touchpoint.

Ongoing Growth Partner

Google Ads, Facebook Ads, and marketing strategy managed on an ongoing basis — driving leads and keeping the pipeline full month over month.

Full-Service Digital Migration

Full-Service Digital Migration Website, SEO, Google Ads, and Google Business Profile — all migrated seamlessly to the new brand without losing search visibility or ad performance.

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Services provided

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Web Design

We designed a premium website around the new Lux Auto Studio identity — bold, dark, and built to showcase high-end automotive work. Every page guides visitors from browsing services to requesting a quote, with a visual hierarchy that puts the craftsmanship front and center.

Web Development

The full site was built on WordPress with a scalable architecture, mobile-first responsiveness, and fast load times. We developed dedicated pages for every service line — PPF, ceramic, wraps, tinting, detailing, and cosmetic upgrades — structured for both user experience and search performance.

Branding Transformation

We developed the full Lux Auto Studio brand identity — name, logo, brand marks, a custom pattern system, and a cohesive visual language that carries from the website to signage to the shop walls. This wasn’t a logo refresh. It was a ground-up brand build.

Google Ads & Paid Media

We migrated the existing Google Ads account to the new brand and continue to manage campaigns on an ongoing basis alongside Facebook Ads — optimizing for leads, managing budgets, and keeping the pipeline full.

SEO & Domain Migration

We executed a full SEO domain migration from the old site to the new — building 30+ redirect rules, cleaning up canonicals, and ensuring zero loss in search rankings during the transition.

Google Business Profile

We overhauled the Lux Google Business Profile to reflect the new brand — updated name, categories, service areas, photos, and attributes to maximize local search visibility.

Office Design

We redesigned the physical office and shop to match the new brand identity — creating a customer experience that’s consistent from the first Google search to the moment they walk through the door.

Contact Our Sales Team To Learn More About Us

We believe in the strength of teamwork and collaboration, fostering a culture where diverse perspectives and collective expertise converge to deliver holistic and impactful digital solutions











    Downtown Yogurt

    Downtown Yogurt

    Refreshing Downtown Yogurt’s digital presence—see how we brought their brand to life with stunning visuals and a modern, engaging website.

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    Dedicated to quality and creativity, Downtown Yogurt combines delicious offerings with a commitment to excellent service. Their ever-evolving menu and playful approach to desserts make them a local favorite for anyone looking to indulge in sweet, unique experiences.

    Downtown Yogurt is a vibrant dessert destination specializing in frozen yogurt, soft serve, vegan treats, edible cookie dough, and warm brownie creations, all paired with over 50 customizable toppings. With locations in downtown Jersey City and lower Manhattan, they offer a fun, welcoming atmosphere for dessert lovers of all ages.

    Client Challeges

    Downtown Yogurt approached us with the need to refresh their digital presence better to reflect their brand’s energy and diverse offerings. They faced several challenges:

    Outdated Website: Their existing site did not capture their fun, colorful brand or provide an engaging experience for customers.

    Lack of Cohesive Branding: Their brand identity needed a more unified and professional presentation across platforms.

    Limited Visual Appeal: They lacked high-quality visuals to showcase their products and locations effectively.

    Our Solution

    To revitalize Downtown Yogurt’s digital presence, we implemented a comprehensive strategy that combined modern design, engaging visuals, and cohesive branding. We built a visually appealing website that reflects their playful identity and provides a seamless user experience. To ensure consistency across all platforms, we developed a cohesive visual identity with updated logos and color schemes. Additionally, we captured high-quality photography of their desserts and inviting spaces to enrich their website and marketing materials.

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    Enhanced Digital Presence

    A visually engaging website and cohesive branding have elevated their online image, aligning with their fun and vibrant identity.

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    Increased Customer Engagement:

    High-quality photography and an intuitive website design have driven greater interest and interaction from customers.

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    Strengthened Brand Consistency

    Updated branding and visuals provide a unified look across all touchpoints, reinforcing recognition and trust.

    Ready to start your project?

    Let’s get started.

    Services provided

    Web Design+ Developement

     Built a modern, visually engaging website that reflects their playful brand and ensures a smooth user experience.

    Photography

    Produced high-quality images of their delicious desserts and inviting locations to enhance their website and marketing materials.

    Branding

    Developed a cohesive visual identity, including updated logos and color schemes, for consistency across all touchpoints.

    Contact Our Sales Team To Learn More About Us

    We believe in the strength of teamwork and collaboration, fostering a culture where diverse perspectives and collective expertise converge to deliver holistic and impactful digital solutions