Commercial Video Production

Showcase your brand with standout commercial video production that generates ROI across a range of platforms.

Branded Video Production and Visual Storytelling

Tell your story and connect with your audience like never before. Our corporate video production services give your digital marketing the edge, with high-quality video that taps into the emotions of viewers.

With end-to-end video production services, you benefit from professionals with creative vision and the technical expertise needed to produce compelling promotion videos, TV ad campaigns, social ad campaigns, and more.

Video Production

Stunning Visuals, Compelling Stories, Lasting Impact

Videos are the most engaging form of content, but not all videos are created equal. Our professional videography services bring your brand to life with high-quality production that shares your story in an impactful, empathetic, and emotive way.

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Content That Deserves to Be Replayed

Commercial Content

Connect with your audience through professional videos that showcase your products, services, or events. Our commercial video production creates a polished look with shareable content that can be promoted across multiple marketing channels.

Drone Footage

Take to the skies for a fresh perspective. Drone videography captures attention because it’s a view we can’t usually get–it’s particularly beneficial for property tours and event coverage.

Professional Interviews

Strengthen your brand’s credibility with expertly produced interviews with your team, customers, or industry experts. Thoughtful interview video production becomes an engaging conversion your audience wants to be part of.

Website Video Content

Drive engagement and increase conversions with engaging video content that integrates directly into your website. Every digital marketing video on your website has the power to turn visitors into customers.

Video production services · NJ & NY

Six kinds of business video we actually make.

Commercial, corporate and social media video production, each with a sample, a typical shoot length and a realistic turnaround. No “and much more”.

Commercial video sample: restaurant promo shot by Optix Marketing in New JerseyWatch sample

Commercial video & promos

A polished commercial video for your product, service or location. Built to run on your site, social and paid.

ShootFull day
Delivered4–8 wks
Website hero video sample by Optix MarketingWatch sample

Hero video for the website

Website video production: a short loop that sets the tone the second someone lands on your homepage.

ShootHalf day
Delivered~2 wks
Founder story video sample by Optix MarketingWatch sample

Founder stories

Corporate video with a face on it. You, on camera, saying why this business exists and who it is for.

ShootHalf day
Delivered2–3 wks
Customer testimonial video sample by Optix MarketingWatch sample

Testimonial & case study video

Customer testimonial video production. Your clients making the case for you, in their own words.

ShootHalf day
Delivered2–3 wks
Social media video content batch sample: Maize Cocina cocktail reelWatch on Instagram

Social content batches

Social media video production in bulk. Months of reels, stories and cutdowns from one shoot day.

ShootFull day
Delivered2–3 wks
Ad creative sample: Lux Auto Studio Ferrari reelWatch on Instagram

Ad creative variants

Video ad production for paid campaigns. Hooks, cuts and aspect ratios built to convert.

ShootHalf or full day
Delivered2–3 wks
Social media video production

One shoot day. Months of content.

An example social media video batch. The real count is set during scoping, based on how many cuts and variants you need.

1
shoot day.
8 hours · 1 location
Your team, your space
Week 1
Reel
Story ×3
Hero loop
Week 2
Reel
Ad 9:16
Testimonial
Week 3
Reel
BTS cut
Week 4
Ad 1:1
Promo cut
Story ×2
12–20finished cuts
3aspect ratios
1engagement fee
How we scope video production

Eight things that shape your video production quote.

Every shoot in New Jersey and New York is scoped on these. Pick what fits and the proposal is built around it.

01

Shoot duration

Half dayFull dayMulti-day
02

Location

Your siteStudioOn-location
03

Final deliverables

Video cutsSocial variantsEdited photos
04

Usage rights

Social-onlyWeb + printFull commercial
05

Talent

Brand / product onlyYour teamModels or actors
06

Equipment

Standard kitDroneLighting rigsMulti-camera
07

Post-production

Basic editColor gradeHeavy retouchMotion graphics
08

Timeline

StandardRush (premium)
Plan your video production

Build your shoot.

Tap through the options. You get a scope summary and a realistic timeline for your video production project, not a price. Send it over and the proposal starts from here.

01Shoot duration
02Location
03Deliverables
04Usage rights
05Post-production
06Timeline
Your scope
ShootFull day
LocationYour site
DeliverablesHero + 6 social cuts
UsageWeb + print
PostEdit + color grade
TimelineStandard
Estimated timeline
About two to three weeks.
From shoot day to final files.
No price shown here. Every project is quoted to its scope.
Video production pricing

How video production pricing works.

01

Custom scoped.

Every project is quoted to its scope. There is no rate card and no package tiers.

02

A small engagement fee.

One-time and non-refundable. It locks your date and starts logistics. It is not credited toward the invoice.

03

Rush has a premium.

Need it faster than standard? The premium is built into the quote up front, not added later.

04

Balance on delivery.

Final files land in your shared folder, then the remaining balance is invoiced.

Our video production process

From yes to delivered.

Seven steps from signed proposal to final files. You are involved in three of them.

Your stepOur step
1

Scope & price

We scope the eight dimensions and send a proposal.

2

Approve & pay fee

You approve and pay the engagement fee. Date locked.

3

Logistics

Date, location, talent and equipment coordinated.

4

Shoot

Half day, full day or multi-day. We run it.

5

Post-production

Edit, color, retouch, motion graphics as scoped.

6

Delivery

Finals land in your shared folder, organized by cut and ratio.

7

Final invoice

Remaining balance invoiced. Done.

Video production turnaround

What “standard” actually means.

Three real video production timelines. Rush is available on all of them and priced into the quote.

Wk 1Wk 2Wk 3Wk 4Wk 5Wk 6Wk 7Wk 8
Half-day brand shoot
1 hero cut + social variants
About 2 weeks
Full-day social content batch
12–20 cuts, 3 ratios
2 to 3 weeks
Commercial video with motion graphics
Scripted, multi-cam, graded, animated
4 to 8 weeks
RushFaster than the bar above? Ask. The premium is quoted up front.
Video ad production

One spot. Every placement.

Video ads for social media, YouTube and CTV. The same shoot delivered in the ratios and hook variants your paid campaigns need.

Try a hook
9:16
Open on the problem.
Reels · TikTok · Stories
Hook AHook BHook C
1:1
Open on the problem.
Feed · Carousel
Hook AHook B
16:9
YouTube · Website · CTV
Full spot0:15 cutdown
Video licensing

Usage rights, in plain English.

Pick the tier that matches where the footage will live. Licensing is part of every video production quote, so there are no surprises later.

Social-only.

Most common for content shoots
Covers
Your own channels.
InstagramTikTokFacebookLinkedInGoogle profile
Pick this if

You want a steady feed, not a campaign.

Web + print.

Most common for brand shoots
Covers
Everything in social-only, plus:
WebsiteEmailBrochuresSignageTrade show
Pick this if

You are refreshing the site or launching a brand.

Full commercial.

For paid campaigns and broadcast
Covers
Everything above, plus:
Paid ads, any platformBroadcastOTTThird-party use
Pick this if

You are putting real media budget behind it.

Pairings

Video rarely travels alone.

Video production is one piece of what a video marketing agency does. These are the services it usually ships with, and the two that run on their own.

Runs standaloneCommercial video production and testimonial video are regularly booked on their own. No other service required.
FAQ

Video production questions, answered.

Straight answers to what New Jersey and New York businesses ask before booking a shoot.

Optix quotes every video production project to its scope rather than a rate card. The price is driven by shoot length (half day, full day or multi-day), location, how many finished cuts and social variants you need, usage rights, talent, equipment such as drones or multi-camera, and post-production like color grading or motion graphics. A one-time, non-refundable engagement fee locks your shoot date, and the remaining balance is invoiced on delivery. Use the scope builder above to see which choices move the number, then request a proposal.

A scripted corporate or commercial video with motion graphics costs more than a social content batch because it needs more pre-production, a longer shoot and heavier post-production. A full-day social media video batch produces 12 to 20 short cuts from one shoot and spreads the cost across months of posts, which is usually the better value for a growing business. Both are scoped the same way; the deliverables and post-production are what change.

Video production at Optix Marketing covers the whole job: scoping and a proposal, logistics (date, location, talent, equipment), the shoot itself, post-production (editing, color, sound, graphics) and delivery of the finished files to your shared folder, organized by cut and aspect ratio. You are involved in three steps: approving the scope, paying the engagement fee and settling the final invoice.

A half-day brand shoot is delivered in about two weeks. A full-day social content batch takes two to three weeks. A commercial video with motion graphics takes four to eight weeks. Rush delivery is available on all of them and the premium is built into the quote up front.

Most Optix clients run one shoot across several placements: a hero loop on the website, 9:16 cuts for Instagram Reels, TikTok and Stories, 1:1 cuts for feeds and carousels, and 16:9 for YouTube, the website and connected TV. The same footage is delivered in every ratio your paid and organic channels need, with hook variants for ads.

Usage rights are part of every quote so there are no surprises later. Social-only covers your own channels. Web and print adds your website, email, brochures, signage and trade shows. Full commercial adds paid ads on any platform, broadcast, OTT and third-party use. Pick the tier that matches where the footage will live.

Yes. Optix Marketing is based in Hoboken and shoots on location across New Jersey and the New York City area, at your business, in a studio or anywhere the story needs. Location is one of the eight things scoped in every proposal.

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Get Videos That Captivate Your Audience

Want to know more about our commercial video production services? Intrigued by how we can showcase your brand with professional visuals? Get in touch to discuss your requirements with our production experts.