- Now booking 2027 Engagements — 15 slots remaining
- (862) 505-3969
- ✉ info@optixmarketing.co
We believe in the strength of teamwork and collaboration, fostering a culture where diverse perspectives and collective expertise converge to deliver.
Businesses who:
Are starting from zero and need a real brand, not a free-logo-generator mark
Have outgrown their original brand and need a system that matches the business they’ve become
Are preparing to expand, rebrand, or pursue larger clients and need to look the part
Need a brand that holds up across signage, uniforms, vehicles, digital, and print — not just a logo on a business card
One business. Five different brands. This is what drift looks like.
A logo slapped together early and never revisited
Colors that don't work across digital and print
No typography system — every document looks different
No usage guidelines — staff and vendors reinvent the brand every time they use it
A mark that signals “small business” when the business itself has grown past that
A complete brand system that's:
doesn’t look like every competitor in your industry
same standards across every touchpoint
works for signage and favicons
guidelines so staff and future vendors don’t drift from it
full ownership, every file format you’ll need
Three ways in, depending on how much of the system you need built. We’ll give you an honest read on the consult.
Minimum engagement
Most chosen
Everything in logo-only, plus:
/ Brand Overhaul
Everything in Full Brand Kit, plus:
Six phases with an approval checkpoint at each one. You are never surprised by what shows up.
4–8
weeks
Logo-only vs full brand kit vs full overhaul.
How many revision rounds the logo takes.
How quickly you respond at each approval checkpoint.
$1,500
Custom scoped
Milestone payment schedule
25%
25%
25%
25%
Work begins once Milestone 1 is paid.
$500
You always see 2–3 directions before we commit to one. You’re choosing, not being told.
Our intake asks both. It prevents wasted revision rounds.
Signage, vehicles, uniforms, print — these affect logo complexity and file needs. We design for the real context.
— not a dropbox full of files and good luck.
Figma files with editor access, every source file, every format.
The things a customer sees before they ever pick up the phone.
An identity that matches the business you’ve actually built.
Logo, colors, type and the rules for using them — so every truck, sign, and post looks like it came from thesame company.
Built to win the work — not a template.
A site that loads fast, explains what you do in plain language, and makes calling you the obvious next step. Standard or senior team, your call.
A store built so people actually buy.
Product pages that sell, a checkout tested to death before launch, and the integrations that keep orders and inventory in sync.
Show up in the map when your town searches for what you do.
Your Google listing, reviews, photos and directory details — kept accurate, active and ahead of the shop down the street.
Your real work, shot properly.
Team, space, products and finished jobs — a library you’ll reuse across the website, listings, ads and social for years.
Show the craft, not just the result.
Short, honest video of how you work and who you are — cut for the website, social feeds and ads, not a ten-minute brand film nobody watches.
Consistent, on-brand, and not your job anymore.
We plan, write, design and post so your feeds look alive — and your customers see the business you actually run.
We believe in the strength of teamwork and collaboration, fostering a culture where diverse perspectives and collective expertise converge to deliver holistic and impactful digital solutions
Questions
Quick answers to the things prospects ask us most about PPC. Don’t see yours? Drop us a note — we reply the same day.
If you only need a logo, we’ll do logo-only ($1,500 minimum). But most businesses who think they “just need a logo” end up reinventing colors, fonts, and usage rules every time they make something new — which costs more over time than just getting the kit upfront. We’ll give you an honest take during the consult.
Yes — we call that a brand refresh. Same process, different starting point. We build from what works and replace what doesn’t.
You see 2–3 brand direction options in Phase 3, then detailed logo explorations within the selected direction in Phase 4. We’ve found that more options leads to worse decisions, not better ones.
Part of the process includes revision rounds. If we’re meaningfully off after Phase 3, we’ll regroup on the brief rather than iterating on the wrong direction. Better to restart earlier than to polish something that isn’t right.
Yes. Full ownership, all source files (Figma, AI, EPS, SVG, PNG, PDF). No licensing games.
Often, yes. A new brand on an old website feels disjointed. Many clients bundle branding with web design — we’ll discuss timing during the consult.
