In the Ring Fitness
We took a local auto detailing shop and transformed it into a premium automotive styling brand — new name, new identity, new website, new ads, and a redesigned space to match.
Owned and operated by Joe and Mike Vivolo, the business had built a strong local reputation under its original name — Lux Auto Detailing. But the name no longer reflected the full scope of what they offered, and the brand wasn’t positioned to compete at the level their work deserved.
Lux Auto Detailing had outgrown its brand. The name pigeonholed them as a detailing shop when they were really a full-service automotive styling studio doing high-end PPF, wraps, ceramic coatings, and cosmetic upgrades. Their website was outdated, their ad accounts were underperforming, their Google Business Profile didn’t reflect the quality of the operation, and the physical shop itself needed a facelift to match where the business was headed. They needed more than a new website — they needed a complete brand transformation, and a team that could execute every piece of it.
We rebranded Lux Auto Detailing into Lux Auto Studio — starting with a new name, new brand marks, and a custom pattern system that carries across every touchpoint. We redesigned and rebuilt the entire website from the ground up with dedicated service pages, conversion-focused copy, and a premium visual identity. We executed a full SEO domain migration to protect search rankings, migrated their Google Ads to the new brand, and transformed their Google Business Profile to reflect the new identity. Beyond digital, we redesigned the physical office and shop space to match the elevated brand. Today, we continue to manage their Google Ads, Facebook Ads, and ongoing marketing strategy.
A complete rebrand from Lux Auto Detailing to Lux Auto Studio — new name, new brand marks, custom patterns, and a unified identity across every touchpoint.
Google Ads, Facebook Ads, and marketing strategy managed on an ongoing basis — driving leads and keeping the pipeline full month over month.
Full-Service Digital Migration Website, SEO, Google Ads, and Google Business Profile — all migrated seamlessly to the new brand without losing search visibility or ad performance.
We designed a premium website around the new Lux Auto Studio identity — bold, dark, and built to showcase high-end automotive work. Every page guides visitors from browsing services to requesting a quote, with a visual hierarchy that puts the craftsmanship front and center.
The full site was built on WordPress with a scalable architecture, mobile-first responsiveness, and fast load times. We developed dedicated pages for every service line — PPF, ceramic, wraps, tinting, detailing, and cosmetic upgrades — structured for both user experience and search performance.
We developed the full Lux Auto Studio brand identity — name, logo, brand marks, a custom pattern system, and a cohesive visual language that carries from the website to signage to the shop walls. This wasn’t a logo refresh. It was a ground-up brand build.
We migrated the existing Google Ads account to the new brand and continue to manage campaigns on an ongoing basis alongside Facebook Ads — optimizing for leads, managing budgets, and keeping the pipeline full.
We executed a full SEO domain migration from the old site to the new — building 30+ redirect rules, cleaning up canonicals, and ensuring zero loss in search rankings during the transition.
We overhauled the Lux Google Business Profile to reflect the new brand — updated name, categories, service areas, photos, and attributes to maximize local search visibility.
We redesigned the physical office and shop to match the new brand identity — creating a customer experience that’s consistent from the first Google search to the moment they walk through the door.
We believe in the strength of teamwork and collaboration, fostering a culture where diverse perspectives and collective expertise converge to deliver holistic and impactful digital solutions
Elevating luxury auto care—see how we helped Lux Auto Detailing drive leads, boost visibility, and showcase their expertise.
Based in Marlboro, New Jersey, Lux Auto Detailing has built a reputation for meticulous craftsmanship and unparalleled customer service, catering to car enthusiasts and luxury vehicle owners who demand the highest standards of care. Founded by brothers Joe and Mike, both professionally certified in paint protection film (PPF) and ceramic coatings, the team combines technical expertise with a deep passion for cars. Lux Auto Detailing serves clients across New Jersey, helping them protect, enhance, and personalize their vehicles with precision and style.
Lux Auto Detailing came to us as a small shop with big potential. Despite offering high-quality services like ceramic coatings, paint protection film, and vinyl wrapping, they struggled to generate consistent leads and build brand awareness. Their biggest challenges were:
• Lead Generation: They lacked a streamlined process for attracting and managing inquiries.
• Brand Awareness: Their presence in the competitive NJ market was limited, making it difficult to scale.
• Outdated Website: Their previous website didn’t effectively communicate their premium services or convert visitors into leads.
After identifying their main challenges, we partnered with Lux Auto Detailing to develop a comprehensive, tailored strategy designed to address their unique needs. Our focus was on driving high-quality leads, strengthening their brand presence in the competitive auto detailing market, and transforming their online platform into a powerful tool for engagement and conversions. By combining data-driven insights with creative execution, we delivered solutions that positioned Lux Auto Detailing as a leader in their industry. Here’s what we delivered:
From Google Ads campaigns, driving consistent business growth
Achieved through better lead generation and conversions
Grew their online audience organically, nearly doubling their follower count.
We redesigned their website with a modern, user-friendly design, optimized for lead generation and showcasing their premium services.
We developed and implemented their new website with a modern, user-friendly design, optimized for lead generation and showcasing their premium services.
Crafted compelling website copy that effectively communicates their expertise, unique offerings, and dedication to quality.
Produced high-quality visuals to highlight their services and luxury aesthetic, ensuring their brand exudes professionalism and trust.
Created high-quality video content that captures the essence of Lux Auto Detailing’s services, showcasing their expertise and luxury finishes in a way that resonates with their target audience.
Provided expert guidance on social media strategy, helping Lux Auto Detailing connect with their audience through impactful posts, consistent branding, and targeted growth initiatives.
Designed and managed highly targeted Google Ads campaigns to drive qualified traffic and generate consistent leads, significantly boosting their visibility and market share in the NJ area.
Enhanced their local presence by optimizing their website, Google Business Profile, and online directories, ensuring Lux Auto Detailing ranks higher in local searches and reaches the right audience.
Integrated a CRM to efficiently manage leads and ensure timely follow-ups, streamlining their sales process.
We believe in the strength of teamwork and collaboration, fostering a culture where diverse perspectives and collective expertise converge to deliver holistic and impactful digital solutions
Modernizing Il Tulipano’s digital presence and streamlining their operations—see how we helped this premier venue attract leads and optimize their business.
Il Tulipano is a premier wedding and event venue in New Jersey, renowned for its timeless elegance, exceptional cuisine, and unmatched service. Specializing in hosting weddings, corporate events, and special celebrations, Il Tulipano offers a luxurious setting that combines Old-World charm with modern sophistication. Their stunning indoor and outdoor spaces, coupled with personalized event planning, create unforgettable experiences for their guests.
Il Tulipano approached us with two key challenges:
Outdated Digital Presence: Their website was outdated and did not reflect their high-end services or drive meaningful engagement. Their social media and marketing efforts also needed a refresh to better connect with their audience.
Lead Management: The owner needed a more efficient way to track and organize sales leads, as well as implement automations to streamline their workflow.
To address these challenges, we provided Il Tulipano with a comprehensive digital and operational transformation. We designed and developed a custom, modern marketing website that reflects their brand’s elegance and generated over 500 leads in the first six months. We also managed their Instagram page, growing their following from 1,500 to 4,000 with engaging content, professional photography, and full-scale video production that highlighted the beauty of their venue. To streamline operations, we implemented a tailored CRM system integrated with Gmail, enabling efficient lead tracking and sales automation. Additionally, we launched targeted Google PPC campaigns during busy months, driving hundreds of leads, and delivered SEO-optimized copy to improve local search visibility. These efforts combined to elevate their marketing, increase engagement, and simplify lead management.
Generated through the website, Google Ads, and social media, with all leads stored and accessible for future marketing campaigns via their custom CRM during a 22-month campaign.
Instagram following grew by 166%, helping to strengthen their brand visibility and community engagement.
Their custom CRM has simplified lead tracking and automations, saving time and improving sales efficiency.
Built a custom, modern marketing website that reflects their brand’s elegance and drives conversions, generating over 500 leads in the first six months.
Managed their Instagram page and grew their following from 1,500 to 4,000 through engaging content, photography, and videos.
Captured stunning visuals and full-scale video production to highlight their venue’s beauty and elevate their marketing materials.
Designed a tailored CRM system integrated with Gmail to help track and organize leads, enabling the owner to efficiently manage sales and automate workflows.
Launched targeted Google Ads campaigns during busy months, driving hundreds of additional leads and supporting their seasonal marketing efforts.
Our on-page SEO service delivers monthly 8,000-word blogs tailored to your industry and target keywords, enhancing your site’s authority and search rankings. Each blog is part of a strategic plan that includes keyword optimization, internal linking, and metadata updates to drive organic traffic and engage your audience effectively.
We designed a 14-page promotional magazine for Il Tulipano, showcasing their offerings and unique features. This high-quality piece engages brides and drives bookings with stunning visuals and memorable content.
We developed and implemented a network of sales iPads for Il Tulipano’s team, providing a streamlined system to manage client information, communicate efficiently, and track sales leads.
We believe in the strength of teamwork and collaboration, fostering a culture where diverse perspectives and collective expertise converge to deliver holistic and impactful digital solutions
Elevating Rare The Steakhouse’s digital presence to reflect their exceptional dining experience and culinary excellence.
With a commitment to excellence, Rare The Steakhouse combines exceptional food with a unique dining experience, featuring an à la carte menu and a warm, inviting atmosphere. Their dedication to quality and hospitality has made them a cherished destination for steak lovers and those seeking a memorable dining experience.
Rare The Steakhouse faced a significant challenge: their outdated website no longer reflected the quality of their offerings or aligned with their vibrant social media presence. This disconnect hindered their ability to attract new patrons and showcase their exceptional dining experience effectively.
To address these challenges, we implemented a comprehensive digital strategy:
Web Design & Development: We created a modern, user-friendly website that mirrors the elegance and quality of Rare The Steakhouse, ensuring a seamless experience for visitors.
SEO Copywriting: Crafted engaging, search-optimized content that highlights their menu, ambiance, and unique offerings, improving search engine visibility and attracting potential customers.
Social Media Management: Developed and executed a cohesive social media strategy to enhance their online presence, engage with the community, and drive traffic to the website.
Photography & Video Production: Produced high-quality visuals and videos showcasing their delectable dishes and inviting atmosphere, enriching both their website and social media platforms.
Local SEO: Optimized their online profiles and local listings to improve visibility in local search results, making it easier for nearby patrons to discover and visit the restaurant.
heir Instagram following grew by over 5,000, driving engagement and awareness.
A beautifully designed website and cohesive digital strategy have strengthened their brand image and attracted more visitors.
Local SEO efforts have made Rare The Steakhouse more accessible to their target audience, increasing traffic and reservations.
Built a sleek, user-friendly website that reflects their premium brand and offers a seamless experience for users
Created search-optimized content that highlights their menu, ambiance, and unique dining offerings to boost visibility and attract new customers.
We captured high-quality, professional images of Rare The Steakhouse’s exquisite dishes, inviting ambiance, and elegant dining spaces.
We created a dynamic sizzle reel for Rare The Steakhouse, highlighting their premium offerings, luxurious atmosphere, and top-tier service.
Managed their Instagram account and grew their following by over 5,000 with engaging content that captured their exquisite dishes and luxurious atmosphere.
Optimized their Google Business Profile and local listings to improve search rankings and make them easier to find for nearby diners.
We believe in the strength of teamwork and collaboration, fostering a culture where diverse perspectives and collective expertise converge to deliver holistic and impactful digital solutions