- Now booking 2027 Engagements — 15 slots remaining
- (862) 505-3969
- ✉ info@optixmarketing.co
We believe in the strength of teamwork and collaboration, fostering a culture where diverse perspectives and collective expertise converge to deliver.
Businesses who:
Are starting from zero and need a real brand, not a free-logo-generator mark
Have outgrown their original brand and need a system that matches the business they’ve become
Are preparing to expand, rebrand, or pursue larger clients and need to look the part
Need a brand that holds up across signage, uniforms, vehicles, digital, and print — not just a logo on a business card
One business. Five different brands. This is what drift looks like.
A logo slapped together early and never revisited
Colors that don't work across digital and print
No typography system — every document looks different
No usage guidelines — staff and vendors reinvent the brand every time they use it
A mark that signals “small business” when the business itself has grown past that
A complete brand system that's:
doesn’t look like every competitor in your industry
same standards across every touchpoint
works for signage and favicons
guidelines so staff and future vendors don’t drift from it
full ownership, every file format you’ll need
Three ways in, depending on how much of the system you need built. We’ll give you an honest read on the consult.
Minimum engagement
Most chosen
Everything in logo-only, plus:
/ Brand Overhaul
Everything in Full Brand Kit, plus:
Six phases with an approval checkpoint at each one. You are never surprised by what shows up.
4–8
weeks
Logo-only vs full brand kit vs full overhaul.
How many revision rounds the logo takes.
How quickly you respond at each approval checkpoint.
$1,500
Custom scoped
Milestone payment schedule
25%
25%
25%
25%
Work begins once Milestone 1 is paid.
$500
You always see 2–3 directions before we commit to one. You’re choosing, not being told.
Our intake asks both. It prevents wasted revision rounds.
Signage, vehicles, uniforms, print — these affect logo complexity and file needs. We design for the real context.
— not a dropbox full of files and good luck.
Figma files with editor access, every source file, every format.
Getting in front of people who are already looking for you.
Rank for the searches that bring you work.
Speed and mobile fixes, the right pages for the right searches, and content built around what your customers actually type into Google.
Be the answer when people ask ChatGPT or Google’s AI.
More customers now ask an assistant instead of searching. We structure your site and content so those tools cite you, not a competitor.
One team, one strategy, one invoice.
Every channel sequenced across twelve months instead of bought piecemeal from four vendors — and one person you actually talk to.
Calls this week, not next quarter.
Google Ads on the searches with real intent — run from your own account, so the history and the data stay yours.
Reach the people who don’t know they want you yet.
Facebook and Instagram campaigns to a local audience — for restaurants, retail, events and anything that sells on the look.
Turn the list you already have back into revenue.
Set up so you land in the inbox, not spam, then a steady rhythm of emails your past customers actually open.
We believe in the strength of teamwork and collaboration, fostering a culture where diverse perspectives and collective expertise converge to deliver holistic and impactful digital solutions
Questions
Quick answers to the things prospects ask us most about PPC. Don’t see yours? Drop us a note — we reply the same day.
If you only need a logo, we’ll do logo-only ($1,500 minimum). But most businesses who think they “just need a logo” end up reinventing colors, fonts, and usage rules every time they make something new — which costs more over time than just getting the kit upfront. We’ll give you an honest take during the consult.
Yes — we call that a brand refresh. Same process, different starting point. We build from what works and replace what doesn’t.
You see 2–3 brand direction options in Phase 3, then detailed logo explorations within the selected direction in Phase 4. We’ve found that more options leads to worse decisions, not better ones.
Part of the process includes revision rounds. If we’re meaningfully off after Phase 3, we’ll regroup on the brief rather than iterating on the wrong direction. Better to restart earlier than to polish something that isn’t right.
Yes. Full ownership, all source files (Figma, AI, EPS, SVG, PNG, PDF). No licensing games.
Often, yes. A new brand on an old website feels disjointed. Many clients bundle branding with web design — we’ll discuss timing during the consult.
