Service · Websites for Businesses | Restaurants | Professional Services + More
Make more money with a custom-built, conversion-optimized website that speaks to search engines and your target audience.
Established businesses whose current website is holding the rest of the business back.
you hesitate to share it
Outdated, slow, or embarrassing to send to a good leadTrap 01
Fast, cheap, and it looks it. Every competitor in your trade has the same one, often in the same colors.
Trap 02
No plan, no structure, no writing, nothing set up for search. And good luck being able to update it.
Trap 03
Poor quality websites + Unqualified builders = a nightmare waiting to happen. Ai websites can ruin your website visibility
A custom WordPress site — the platform that keeps ownership and flexibility in your hands rather than locking you into ours.
01
Designed from scratch and shown to you before anything gets built. No template, no reskin.
02
Most of your visitors are on a phone. We design and approve the phone version
separately, not as an afterthought.
03
Laid out around the actions you need people to take — call, book, request a quote.
04
Proper page structure, optimized images, and the technical groundwork search
engines need, from day one.
05
Quick to load, and we keep an eye on it. Slow pages lose people before they read a word.
06
We train you on it at handover. You’re not dependent on us to change a phone number.
Every site gets the same process, the same testing, and the same standard of finish. The difference is how much thinking a page needs — and who does it.
How they differ
For businesses looking to start a presence
When the work is more demanding
Best for
Straightforward pages and a clear, simple message
Content-heavy pages, an established brand, or anything complicated
Who works on it
A designer, a writer, and a developer
A designer, a writer, and a developer — each with more years behind them
Design approach
Custom design built on proven, well-tested page structures
Custom design from a blank page, with more exploration before we commit
The writing
Clear, direct copy that says what you do and asks for the call
More voice and positioning work — for when how you sound is part of the sell
Revision rounds
Standard rounds at each approval point
More room to iterate before sign-off
Complex features
Booking forms, galleries, service pages
Connections to your other software, calculators, gated content, member areas
For businesses looking to start a presence
Best for
Who works on it
Design approach
The writing
Revision rounds
Complex features
When the work is more demanding
Best for
Who works on it
Design approach
The writing
Revision rounds
Complex features
Straight answer
before we build
on a private version first
nothing left to chance
We dig into who you serve, how you sell, what’s working, and what a win looks like.
We show you three different homepage directions. You pick one.
We lay out every page and write the copy as we go, so words and design fit each other.
The whole site designed for desktop, tablet, and phone, for your approval.
We build the design you approved on a private version only you and we can see.
We review it, walk you through it, take your final notes, and get your sign-off.
Go live, tracking configured, search engines notified, and a final check of everything.
6–10
weeks
from kickoff to launch
A new website is the single biggest upgrade to everything else you spend on marketing — because everything else eventually lands here.
You stop losing good leads on the page. Same traffic, more enquiries.
A clean foundation and proper structure, so search engines can do their job.
From the traffic you’re already paying for.
For the next three to five years, it’s handled.
HUDSON COUNTY & BEYOND
As a European dealer alternative mechanic, we needed a site that reflected our aesthetic and attracted the right clientele. The team at Optix listened to our needs, provided excellent insights, and delivered a website that exceeded our expectations. We are thrilled with the results and highly recommend Optix Marketing for their professionalism and creativity.
Owner Kings Automotive, NJ
I’ve had the extreme pleasure working with Mike at Optix Marketing. Optix rebuilt and redesigned our entire site for Ravello. They were thorough, organized, and professional.
Cristina Venturi
Owner
We hired Optix Marketing to handle Sugar Tree Cafe’s marketing. They have done a fantastic job with everything they have created and handled for us. We have really seen an improvement since hiring them.
LJDJS
Owner
You’re running a business. You shouldn’t have to run us too. Here’s the honest ask on your time — and that’s the whole list.
5–7 hours
spread across the whole project.
Who you serve, how you sell, what's working, and what you want the site doing. Usually 60–90 minutes.
We write the copy, but the substance has to come from you. One good conversation covers it.
Good photography makes an enormous difference. If you don't have any, we'll advise on timing so it doesn't hold things up.
Direction, design, build, launch. We won't move forward on a guess.
Every page approved before a line of code. You see exactly what you’re getting.
Most agencies hand you a layout and say “fill in the text.” We don’t. You’ll be interviewed, and you’ll approve every word.
Every design gets approved on a phone separately from desktop, because that’s where most of your visitors are.
Your site is built for your business, not adapted from someone else’s.
You own the site. We train your team. No hostage situations.
We build on WordPress because it gives you ownership, flexibility, and an enormous range of add-ons. If you have a strong reason to be on something else, we’ll talk it through on the consult.
We do, as part of the project. You’ll be interviewed during discovery, and you’ll review every word before it goes live.
Both follow the same process and get the same testing and finish. Senior puts more experienced people on it and allows more exploration and iteration — which matters when your pages are content-heavy, your brand is well established, or the site needs to do something complicated. For a lot of businesses Standard is genuinely the right answer, and we’ll tell you so rather than upsell you.
Any pages added mid-project are quoted at the agreed rate before work starts. No surprise invoices.
For most sites, yes — good photography makes an enormous difference. If you don’t have it, we can include a shoot or advise on timing so it doesn’t hold the project up.
Most clients move onto a website maintenance plan — updates, backups, security, and small changes. We cover that as its own service.
We believe in the strength of teamwork and collaboration, fostering a culture where diverse perspectives and collective expertise converge to deliver holistic and impactful digital solutions
