Service · Email Marketing

The highest-ROI channel you already own.

Your list is an asset — we treat it like one.

Optix · Inbox Specimen
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Northfield Home9:04
Your spring catalog is here
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Who This Is For

Businesses with:

An existing email list (opted-in) they haven’t fully leveraged

A promotional calendar that deserves consistent execution

Customers who buy more than once and should be hearing from them regularly

A desire to stop being entirely dependent on paid channels

Transactional emails (bookings, purchases, appointments) that need to look and feel on-brand

The Problem With How Most SMBs Run Email

52 weeks. 2 sends. The list grew the whole time.

The list is growing but rarely used

When emails go out, they look like 2012 (wall of text, plain fonts, no structure)

Emails land in spam because SPF/DKIM/DMARC were never set up

There's no welcome sequence, so new subscribers cool off immediately

Transactional emails (booking confirmations, receipts) are ugly and off-brand

There's no promotional calendar — emails go out when someone remembers

What Email Marketing Solves

A managed program that:

Sets up deliverability properly

so your emails land in inboxes

Builds on-brand templates

so every send looks like your business

Runs a real promotional calendar

tied to your sales cycles

Executes the sends

on the cadence you choose

Measures what matters

opens, clicks, revenue, unsubscribes

Packages

Three cadences, depending on how often you want to be in the inbox. We’ll scope the right one on the consult.

01

2 emails / mo

Starter

02

4 emails / mo

Standard

03

weekly sends

Full Service

What You Get

One-Time Setup

weeks 1–3

Monthly Deliverables

every month

Timeline

Weeks 1–3

Setup — platform, authentication, templates, strategy, calendar

Week 3–4

First sends go live

Months 2–3

Performance baselines established (opens, clicks, revenue per send)

Month 3 onward

Continuous optimization against the data

What Results Look Like

01 Your emails land in inboxes, not spam (this alone is a massive lift for most SMBs)
02 Your list stops being dormant — it becomes a recurring revenue channel
03 Transactional emails look like they came from your business, not a default template
04 Welcome sequences start converting new subscribers automatically
05 Monthly reports show which emails drove which outcomes (opens, clicks, revenue)
06 Unsubscribes stay low because sends are relevant and well-timed
Email regularly outperforms every other channel on pure ROI for SMBs that run it consistently. That's the game.

Why Optix for Email

We fix deliverability first.

SPF, DKIM, DMARC aren’t optional. Most agencies skip them. We don’t.

Real templates, not defaults.

Your emails look like your business.

Opt-in status is non-negotiable.

We won’t send to cold or scraped lists — both for compliance and for your sending reputation.

Welcome sequences are standard.

Most agencies treat them as an upsell. We treat them as table stakes.

Reports tied to revenue.

Opens and clicks matter, but conversions matter more.

Get Found.

Getting in front of people who are already looking for you.

Common Questions

“My list isn't opted in. Can you still send?”

No. Sending to non-opted-in lists is a fast path to spam folders and regulatory risk. If your list isn’t opted-in, we’ll help you build a compliant list instead.

Depends on your needs and existing stack. Common choices: Shopify (e-commerce), ActiveCampaign, Mailchimp, HubSpot. We’ll recommend during the consult.

Yes. Standard and Full Service tiers include copywriting. We interview you during onboarding to capture voice and review the first batch of sends together before anything goes out unassisted.

One send counts as one email, regardless of whether it goes to your whole list or a segment. A sequence (e.g., a 4-email welcome flow) is counted as 4 emails during setup but runs automatically after, not against your monthly count.

Transactional emails are scoped separately — usually set up during Setup and then run automatically. They don’t count against your monthly campaign email count.

We define this during onboarding. For most clients: revenue per email, click rate, and list growth over time. We don’t obsess over opens — Apple’s privacy changes made that metric noisy for everyone.

Contact Our Sales Team To Learn More About Us

We believe in the strength of teamwork and collaboration, fostering a culture where diverse perspectives and collective expertise converge to deliver holistic and impactful digital solutions