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- (862) 505-3969
- ✉ info@optixmarketing.co
We believe in the strength of teamwork and collaboration, fostering a culture where diverse perspectives and collective expertise converge to deliver.
Businesses selling real products online — whether you’re starting out or your current store is holding you back.
patched together
Need the setup done properly — email, reviews, shipping, tracking — not a DIY patchworkTrap 01
A cheap theme installed, fifteen products uploaded, never
touched again. It looks like every other store on the platform —
because it is.
Trap 02
Built years ago by a freelancer, held together with add-ons,
impossible to update, and frightening to touch in case
something breaks.
We build on Shopify by default — it’s where the tools are best and the upkeep is cheapest. We’ll use WooCommerce when your business genuinely calls for it.
01
Designed for your brand and shown to you before anything gets built — not picked off a shelf.
02
Product pages, category pages, and checkout laid out around how people actually shop.
03
Email, reviews, shipping,
accounting, and tracking
installed, set up, and tested. Not “add the app and hope.”
04
You own the store, you can edit it, and you’re not tied to us to make changes.
Same care in all three — they differ in how much store there is to build. We’ll tell you which one you need on the call, based on your catalog and what you need connected.
What's included
Starting out, or a smaller catalog
Ready to make the store a real earner
Bigger catalogs, migrations, subscriptions
Designed pages
The essentials — home, category, product, cart, checkout, about, contact
More pages, plus custom product and category layouts
Fully custom, as many pages as the store needs
Products loaded
A smaller starting catalog
A mid-sized catalog
A large catalog
Checkout
Payment, shipping, and tax set up properly
Custom checkout setup
Fully custom cart and checkout
Connected tools
Two — usually email and shipping
Four — email, reviews, shipping, accounting
Advanced — subscriptions, loyalty, stock syncing
Email flows
On-brand order and shipping emails
Welcome and abandoned-cart emails built in
The full set — welcome, abandoned cart, post-purchase, win-back
Moving from another platform
Available as an add-on
Available as an add-on
Included
Testing before launch
Browser, mobile, and checkout checks
Thorough checkout re-testing
Extensive testing plus a staged soft launch
After you go live
Training handover
Training handover
Training handover plus 30 days of support
Starting out, or a smaller catalog
Designed pages
Products loaded
Checkout
Connected tools
Email flows
Moving from another platform
Testing before launch
After you go live
Ready to make the store a real earner
Designed pages
Products loaded
Checkout
Connected tools
Email flows
Moving from another platform
Testing before launch
After you go live
Bigger catalogs, migrations, subscriptions
Designed pages
Products loaded
Checkout
Connected tools
Email flows
Moving from another platform
Testing before launch
After you go live
Moving platforms
We dig into your products, your buyers, and what success looks like six months after launch.
We show you three different homepage directions. You pick one.
We lay out every page — including product and category pages — and write the copy as we go.
The whole store designed for desktop, tablet, and phone, for your approval.
Your store account set up, a private build version created, and the tools planned out.
We build the design you approved. Products loaded. Payment, shipping, and tax configured.
Every tool installed and tested. Real test purchases put through, start to finish, on phone and desktop.
We review it, show you, take your final notes, and get your sign-off to go live.
Go live, domain pointed, and we confirm your sales tracking is recording correctly.
Launch
6–8 weeks
Growth
8–12 weeks
Scale
12–16 weeks
How long it takes depends on how many products you have, how much needs connecting, whether you’re moving from another platform, and how quickly you come back to us at each approval point.
You’re running a business. You shouldn’t have to run us too. Here’s the honest ask on your time — and that’s the whole list.
8–12 hours
spread across the whole build.
What sells, what doesn't, who buys it, and what you want the store doing six months from now.
Descriptions, prices, variations, and images. This is the one thing that can hold a build up — we'll flag it early if it isn't ready.
Direction, design, build, launch. We won't move forward on a guess.
Your current store or platform, your domain, and any tools you're already paying for.
Not on whatever we happen to know. It has the best tools, the strongest checkout, and the lowest upkeep for a business
your size.
Your store is designed and shown to you before a line of it gets built. You know exactly what you’re getting.
We re-test checkout on every build and every update afterwards. Most agencies skip this. A broken checkout is a closed shop.
Email, reviews, shipping, accounting — installed, configured, tested, and written down.
We confirm your sales tracking is recording correctly before go-live, so your ad and email reports aren’t lying to you.
You own the store. You can edit it. You’re not locked to us.
Custom websites that convert.
Make more money with a custom-built, conversion-optimized website that speaks to search engines and your target audience.
Engagement that drives results.
Gain a social media management partner that creates customized strategies and engagement-worthy content to generate real results, including more bookings and increased sales.
Your brand, beautifully defined.
Your brand is what makes people buy. Our business branding services bring your brand to life with custom brand identity packages that your target audience connects with.
Own your local market.
Rank highly in local searches, Increase brand awareness in your community, and generate more footfall for your business with the best local SEO services around.
Yes, when it fits. Shopify is our default because the tools, the checkout, and the ongoing upkeep are significantly better for most small businesses. We’ll build on WooCommerce when your business has specific reasons — a content-heavy site, a deep WordPress setup, or something Shopify genuinely can’t do.
We work that out on the consult, based on how many products you have, what needs connecting, and how complex the store is. Roughly: a small catalog and a simple setup is Launch. A mid-sized catalog with email and the standard tools is Growth. Moving platforms, subscriptions, or a large catalog is Scale.
Yes — Shopify bills you directly, and the same goes for any tools you use like email or shipping apps. We don’t process or mark up those fees.
Photography is a separate service, quoted on your catalog size and the style you want. You can also supply your own. We’ll flag it at kickoff if photos aren’t ready, because the design can’t be finished without them.
Yes. It’s included in Scale and available as an add-on for Launch and Growth. We handle your products, your web addresses, your customer list, and your order history — as far as your current platform lets us export it.
We quote bulk uploads above the tier separately. Plenty of clients start at their tier’s count and grow the catalog over time through ongoing store maintenance.
Most clients move onto e-commerce maintenance. Looking after a store is genuinely different from looking after a normal website — more moving parts, and a broken checkout costs you money — so we handle it as its own service.
Yes. Email marketing, social advertising, and Google Shopping are separate services. Many store clients pair the build with one or two of them.
We believe in the strength of teamwork and collaboration, fostering a culture where diverse perspectives and collective expertise converge to deliver holistic and impactful digital solutions
